Released on: June 23, 2008, 1:02 pm

Press Release Author: Jessica Allen

Industry: Apparel & Fashion

Press Release Summary: Ed Hardy\'s exciting new fragrance line will be represented by
Cece Feinberg PR.

Press Release Body: FOR IMMEDIATE RELEASE
PRESS CONTACT:
Cece Feinberg Public Relations
Cece Feinberg
cece@feinbergpr.com
212.939.7265

Cece Feinberg Public Relations Announces Representation of Ed Hardy by Christian
Audigier Fragrance

NEW YORK - Cece Feinberg Public Relations is pleased to announce their
representation of the new fragrance collection from Ed Hardy by Christian Audigier.

The creator of the ultra-trendy Ed Hardy fashion brand, Christian Audigier is
distilling the vintage tattoo look into eye-popping bottles featuring some of the
famed artist's most recognized designs. The Ed Hardy by Christian Audigier
fragrances for men and women come from Zalman Lekach, former president and COO of
Parlux Fragrances, under his new company New Wave Fragrances.

Together with New Wave and master perfumers Caroline Sabas and Olivier Gillotin of
Givaudan, Audigier has crafted two scents inspired by the iconic Ed Hardy tattoos.
According to Lekach, they have succeeded in "translating tattoo into a one of a kind
scent that will definitely stand out and become a milestone on the fragrance fashion
timeline."


Ed Hardy Fragrance by Christian Audigier for Women
The women\'s fragrance is best described as \"Tattooed Fruity Floral.\" The brilliant
imagery of Ed Hardy\'s tattoo art inspired this super vibrant and sexy fragrance. An
explosion of fruit including Tropical Mango, Wild Strawberries, Apple Soufflé and
Ruby Red Grapefruit open the scent, then mixes with the rock \'n\' roll edge of
Freesia Petals, Watery Muguet and Linden Blossom. This contrast of florals and fruit
merges with Warm Amber, Sensual Musk, Tonka Beans and Vanilla to create a very
addictive fragrance.


Ed Hardy Fragrance by Christian Audigier for Men
Uniquely fresh with a sexy edge, the men's fragrance is best described as "Tattooed
Woody Floral." The bright and tantalizing citrus of Bergamot and Mandarin are
touched by the aromatic expression of Thuja and the sharp bite of Clary sage for
added zest. This animated opening is the prefect preview to a colorful Mint Julep
cocktail that matches up with Ozone for a psychedelic explosion of color and
effervescence. Sequoia brings a masculine woodiness to the fragrance along with
sensual Musks and a touch of Black Amber. The final effect is a one of a kind scent
that will definitely stand out.

The artist-designed super-star bottles are sold in the 1.7 fl. oz EDP Spray for $55
and the 3.4 fl. oz EDP Spray for $75. They are available at Macy\'s and Dillard\'s.


About Cece Feinberg Public Relations
Cece Feinberg Public Relations is a full-service firm specializing in luxury
lifestyle, entertainment and fashion public relations. With offices in New York and
Miami, Cece Feinberg Public Relations has grown exponentially in recent years as
word spreads about their overwhelming success in bringing designers and luxury goods
purveyors into the national and international spotlight, as well as their stellar
reputation for managing the finest in fashion shows and special events around the
country.


Web Site: http://www.feinbergpr.com

Contact Details: 336 West 37th Street
Suite 840
New York, NY 10018
212-939-7265